Credentials

From a racetrack in the warms hills of Andalucía to a desert island in the middle of the Arabian Gulf, geography has proved no boundary in our efforts to deliver award-winning campaigns for clients.

In 2008 Burson-Marsteller was recognised as International Consultancy of the Year at the PR Week Awards; and also received a European Excellence Award for International Communications for its Bacardi Limited sponsorship campaign. We followed up this great success in 2009 with a Hollis Award for 'Best Use of PR in a Sponsorship Campaign', for our work on the 2008 Sony Ericsson Championships in Doha.

Burson-Marsteller has over 20 years of sponsorship experience starting with the 1984 Olympic Games and we have been involved in every Olympic Games since. Our sporting expertise has seen us counsel and activate sponsorships for many clients at some of the world's biggest sporting events include the FIFA World Cup™, the IRB Rugby World Cup™, the America's Cup; and with some of the world's leading personalities including Tiger Woods, Maria Sharapova and Michael Schumacher.

Please see below for a selection of case studies that the team have worked on:

Bacardi

Bacardi Limited

  • 'Champions Drink Responsibly' campaign raises awareness of the dangers of drink-driving and positions Bacardi Limited as a company prepared to address alcohol harm issues
  • Double award-winning campaign including:
    • 2008 European Excellence Award - Best International Communications
    • 2009 PRCA Award – Best CSR Campaign
Tatweer, Tiger Woods Dubai

Tatweer, Tiger Woods Dubai

  • International press trip to promote the opening of a Tiger Woods designed golf course in Dubai
  • 412 pieces of media coverage in 22 different markets across the globe
Sony Ericsson WTA

Sony Ericsson WTA

  • Stunt to launch Sony Ericsson Championships 2008 in Doha
  • Awarding winning campaign:
    • 2009 Hollis Sponsorship Awards – Best Use of Public Relations in a Sponsorship Campaign
Sony Ericsson

Sony Ericsson

  • Brand Ambassador to leverage brand values
  • 342 pieces of coverage in global broadcast and print media
Jim Beam

Jim Beam

  • Activation of Jim Beam's largest sponsorship
  • Generated cross-platform media coverage
  • Developed CSR campaign that drove brand awareness
VISA

VISA

  • Maximise Visa's sponsorship of the 2007 Rugby World Cup
  • Worldwide coverage in key business and consumer media titles
  • Work acknowledged by the client as 'one of Visa's best ever sponsorship activation PR campaigns'

If you want to hear more on how the team helped delivered these results on the brief they received then do get in touch!